7 Questions to Ask Before Choosing Promotional Giveaways

Before ordering promotional giveaways, ask these 7 questions. Discover why custom logo cookies are the sweetest way to impress clients and event guests.

When planning a corporate event, trade show, or client appreciation celebration, the right promotional giveaway can make all the difference. With countless options on promotional product websites, it’s easy to feel overwhelmed. The truth is—not every item leaves a lasting impression.

To help you narrow it down, here are seven essential questions to ask before investing in promotional giveaways. The answers will guide you toward a choice that connects with your audience, represents your brand, and delivers real value.

And here’s a hint: in many cases, custom logo cookies are the perfect solution.

1. Does this item appeal to my target audience?

Your ideal giveaway should resonate with the people you’re trying to reach—whether it’s corporate clients, employees, trade show attendees, or VIP guests.

• Custom branded cookies are universally appealing. A sweet, edible treat adds delight and surprise for any audience, making your brand memorable long after the event.

2. Does this promotional product align with my brand?

Every item you hand out is a reflection of your company. Ask yourself: does it communicate creativity, quality, and professionalism—or something forgettable?

• Custom logo cookies showcase brand alignment beautifully. Designed with your company logo, event theme, or brand colors, they communicate thoughtfulness and attention to detail.

3. Will people actually keep and use it?

Many traditional giveaways—like pens or keychains—get tossed aside. The best branded promotional items are those that spark excitement and create a positive experience.

• Cookies deliver instant impact. They’re enjoyed on the spot and remembered as a unique, personal touch that sets your business apart.

4. Does the cost match the perceived value?

It’s not about choosing the cheapest item; it’s about choosing something that feels valuable. A low-quality giveaway can cheapen your brand image, while a premium item elevates it.

• Branded cookies look and taste premium without breaking the budget. They offer the high-end feel of a luxury gift while remaining cost-effective compared to other custom giveaways.

5. Is the quality consistent and impressive?

A flimsy or poorly made promotional item reflects poorly on your company. Quality giveaways, on the other hand, reinforce reliability and attention to detail.

• At Edible Impressions, every cookie is handcrafted. From flawless design to beautiful packaging, your brand is showcased in a way that exudes quality.

6. How simple is the ordering and delivery process?

Time, minimum order requirements, and shipping costs matter—especially when planning a large-scale event.

• Custom cookie orders are flexible and streamlined. Edible Impressions ensures professional packaging, reliable shipping, and stress-free delivery so your cookies arrive fresh, intact, and ready to wow.

7. Is this item the right fit for the event?

Think about the setting. Bulky giveaways may not work for conferences, while fragile items may not survive a trade show booth.

• Cookies are versatile and event-friendly. Individually packaged and easy to transport, they’re ideal for trade shows, conferences, milestone celebrations, or corporate recognition events.

When choosing promotional items, use these seven questions as a guide to ensure your investment leaves a lasting impression. While tote bags and pens may have their place, nothing compares to the excitement of custom logo cookies—a unique promotional giveaway that’s interactive, edible, and unforgettable.

Are you ready to up level your event marketing strategy with branded cookies? START YOUR ORDER NOW.

Proud Supporter of Icing Smiles

At Edible Impressions, we believe a cookie is so much more than a cookie. That’s why we’re proud to continue supporting Icing Smiles, a nonprofit that brings custom cakes and treats to families impacted by childhood illness.

For over 4 years, our team has been honored to be part of this mission—“baking smiles” and creating memories that last long after the cake is gone.

Learn more about this incredible organization.

#IcingSmiles #BakingSmiles #EdibleImpressions

Spreading Sweet Support: RMHC Food & Families Spring Luncheon Event

Spreading Sweet Support: Edible Impressions & Ronald McDonald House Charities of Eastern Wisconsin

At Edible Impressions, we believe that the little things—like a beautifully decorated cookie—can bring joy, comfort, and connection. That’s why, for over a decade, we’ve proudly supported Ronald McDonald House Charities of Eastern Wisconsin by donating thousands of cookies to help brighten the days of families going through difficult times.

This spring, we’re honored to continue that tradition by contributing to the Food & Families Spring Luncheon. As a small token of appreciation, every attendee will receive a custom cookie favor from us—a sweet thank you for joining this important cause.

Ronald McDonald House Charities provides a loving "home away from home" for families whose children are receiving medical care in Milwaukee. Their mission and the comfort they bring to families is something we hold close to our hearts.

To learn more about their incredible work or how you can support, visit rmhc-easternwi.org.

From our kitchen to your hearts—thank you for making a difference with us.

– The Edible Impressions Team 🍪❤️

Edible Impressions to Become Marquette University Licensee

Edible Impressions is Becoming a Marquette University Licensee

We are thrilled to share that Edible Impressions, already an approved vendor for the university, is in the process of becoming an Marquette University Licensee!

What does this mean for you?

Soon, we’ll be able to expand our reach of our signature custom-decorated cookies featuring official Marquette University branding - perfect for campus events, alumni gatherings, student celebrations, and fan-favorite occasions.

This partnership will allow us to continue to bring high-quality, licensed Marquette-themed treats to both the MU community, and SOON to the PUBLIC, ensuring that every bite reflects the excellence and spirit of Marquette University.

Stay tuned for updates as we complete this exciting process!

For inquiries or to discuss upcoming orders, feel free to reach out—we’d love to help make your event even sweeter!

P.S. Never too early to order custom MU graduation celebration cookies.

Place your graduation order online today to cross off "order sweet treats for graduation party" from your to do list.

Building Trust with Your Clients: The Key to Long-Term Success

In the realm of business, one fundamental truth stands tall above the rest: trust is paramount. It's the bedrock upon which lasting relationships are built, and it's the glue that binds clients to your brand through thick and thin. However, trust isn't something you can achieve once and forget about; it's a continuous journey, requiring dedication, consistency, and genuine effort. Even when you've been working with a client for an extended period, nurturing that trust should always remain a top priority.

Imagine a scenario where every interaction with your brand leaves a positive impression, where every query is met with swift and helpful responses, and where consistency reigns supreme across all communication channels. This is the essence of building trust with your clients – ensuring that they feel valued, heard, and confident in their choice to entrust you with their business.

One strategy that exemplifies this commitment to trust-building is exemplified by Edible Impressions. Specializing in creating exquisite, handcrafted cookies, Edible Impressions understands the power of meaningful and memorable experiences. Their dedication to quality and attention to detail shine through in every cookie they produce, making them the go-to choice for those seeking to make a lasting impression.

What sets Edible Impressions apart is not just our exceptional product, but also our unwavering commitment to customer satisfaction. Whether you're looking for a unique gift for a loved one or a creative way to elevate your corporate branding, Edible Impressions offers a variety of gift box presentations to suit your needs and vision.

By choosing Edible Impressions, our clients rest assured that they're not just purchasing cookies – they're investing in a relationship built on trust, reliability, and unparalleled quality. It's this dedication to exceeding expectations and fostering genuine connections that sets Edible Impressions apart as a trusted partner in creating memorable experiences.

In essence, the story of Edible Impressions serves as a reminder of the importance of never ceasing to build trust with your clients. Whether you're a small business owner or a seasoned entrepreneur, the principles remain the same: prioritize exceptional service, maintain consistency in your messaging, and always strive to exceed expectations. Because when trust is the cornerstone of your client relationships, success is sure to follow.

RMHC of Eastern WI - Historic Third Ward's Christmas in the Ward

“Hi Annette!!

Thank you again for your very generous donation for our event at Christmas in the Ward! My parents were actually volunteers at the event this year and couldn’t say enough about your cookie kits. As always, they sold like hot cakes! I can’t wait to share the total with you and the impact your sweet gift has made!

Have a very happy holiday!

”

— Megan Foley Community Events Manager, RMHC Eastern WI

"We are excited to hear how much everyone loves Edible Impressions cookies every year, and we’re thrilled to bring even more sweetness to this year’s event! The incredible work RMHC does to support families inspires us, and it’s an honor to contribute to such a meaningful cause. Proud to donate 20 dozen custom-designed cookies for the Cookie Sale in support of RMHC.

Thank you for allowing us to be part of this wonderful opportunity to make a difference!"

Sweetly, Annette & TEAM — Edible Impressions

Proud Volunteer Baker in support of Icing Smiles

What is Icing Smiles?
Icing Smiles is a nonprofit organization that provides custom celebration cakes and other treats to families impacted by the critical illness of a child. We understand that the simple things, like a birthday cake, are luxuries to a family battling illness. Our goal is to create a custom cake for the ill child, or their sibling, that provides a temporary escape from worry and creates a positive memory during a difficult time.

Memories have magical powers. Long after the cake is gone, the memories linger – memories of the kindness of a stranger, of the art of the design, of the sweet smells of a special treat, of the smiles and laughs, of a normal childhood experience so often stolen from these children. These memories are why we say, “It is so much more than a cake.”

We are not a bakery, as a matter of fact, Icing Smiles doesn’t even have an oven! We rely on a generous team of volunteers spread throughout the U.S. (like Edible Impressions ) to fulfill our mission. 

Annette Conrad and team have been “baking smiles” for 3+ years and will continue to support this amazing organization.

Proud Mixer Level Sponsor for 2024 Spring Cookie A Thon

Annette Conrad, Owner of Edible Impressions & Creator of Hobby to Business Made Simple - Proud Mixer Level Sponsor for 2024 Spring Cookie A Thon. Looking forward to sharing my love and passion for sharing the art of the decorated cookie. This year’s topic: Plan Like a Pro: Exceptional In Person Cookie Decorating Experiences.

What is Cookie-A-Thon?

Cookie-A-Thon is brought to you by The Colorful Cookie and Cookie Artists from around the globe along with generous sponsors. Cookie-A-Thon happens two times a year.

Register for your All Access Pass for lifetime access to 50+ cookie decorating tutorials, pro tips and files.

Proud Supporter - The Gathering

Can you add more cookies to our order? Our attendance has gone up since last year and I don’t want to run out of your yummy and beautiful cookies….
- Lyn A. Hildenbrand, Executive Director

What is the Gathering?

The Gathering is a local nonprofit hunger-relief organization focused on feeding Milwaukee’s hungry and homeless. Our Community Meal Programs - in operation since 1982 - serve 60,000 free home-cooked meals annually. We are one of Wisconsin’s largest volunteer-based meal programs with 1,500-2,000 volunteers yearly. The Gathering began as a Saturday lunch and weekday breakfast out of St. James Episcopal Church. Fr. Michael Stolpman in collaboration with leaders from other faith communities instituted this ministry of hospitality and food to meet the needs of those homeless walking Wisconsin Avenue.

Welcome to the Neighborhood Cedarhurst Senior Living

We had a wonderful time at our sneak peek open house yesterday! It was great seeing new and familiar faces, and we are excited to partner with our local community. Shout out to Shully's Cuisine and Events for the delicious food and thank you Edible Impressions for the cute cookies! - Cedarhurst Senior Living

RMHC of Eastern WI - Historic Third Ward's Christmas in the Ward

RMHC of Eastern Wisconsin is honored once again to be the benefiting charity for the Historic Third Ward’s Christmas in the Ward on December 1, 2023.

“”We have been asked to staff and provide cookies for the Cookie Sale which will directly benefits the House! We would be so grateful to feature your beautiful Edible Impressions cookies again this year! They were one of our biggest sellers by far!””

— - Megan Foley, Development Manager of RMHC

“It warms our hearts to know that our Edible Impressions cookies were such a hit last year, and we can’t wait to make this year’s event even more special. We truly admire the incredible work that RMHC does to support families, and we’re excited to be a part of this meaningful cause. We are thrilled to accept your request and are honored to contribute 100% in kind donation of our custom designed cookies for the Cookie Sale in support of RMHC.

Thank you for the opportunity to make a difference together. ”

— Annette Conrad, Owner of Edible Impressions

Do Less Podcast with Annette Conrad hosted by Shanice Miller

Annette Conrad, Owner & Lead Creative, Edible Impressions & Creator, Hobby to Business Made Simple, shares her personal journey of overcoming hyper-independence and the challenges she faced when trying to build a business on her own. You'll learn how asking for help and trusting others transformed her business and allowed her to create a team that supports her. - Shanice Miller, Do Less Podcast

Cookie A Thon 2023

“I could not be more delighted to have been selected as one of 40+ instructors for this year’s Cookie A Thon virtual decorating experience. I will be demonstrating Wet on Wet & Dipping Cookies with Royal Icing.” Sweetly, Annette

Register to support your instructor via our affiliate link.

What is Cookie-A-Thon?

Cookie-A-Thon is brought to you by The Colorful Cookie and Cookie Artists from around the globe along with generous sponsors. Cookie-A-Thon happens two times a year.

There is a Spring Cookie-A-Thon and a Holiday Cookie-A-Thon. There is always tons of fun and amazing cookie decorating classes to help you grow your cookie business or have fun with your hobby!

We support Give Marquette Day 2023

Time to Rise - Give Marquette Day 2023
WHAT IS GIVE MARQUETTE DAY?

Give Marquette Day is Marquette University’s annual day of giving. It is a day for the entire Marquette community to join together to combine their support and maximize impact. The sixth annual Give Marquette Day will take place on March 7, 2023.

WHY SHOULD I GIVE TO MARQUETTE UNIVERSITY?

For more than 100 years, donors have played a vital role in making Marquette University a world-class Catholic, Jesuit institution. When you make a gift to Marquette, you make it possible for Marquette students to receive an excellent education and a life-changing experience — for them, for their families, and for their communities.

Planning & Executing Exceptional In-Person Decorating Experiences

Feeling very accomplished! This comprehensive guide “Planning & Executing Exceptional Decorating Experiences” is dedicated to my mom Yolande Melkonian. She tells me all the time, I should write a book. I didn't think I had it in me, but with her love, support, inspiration, and encouragement, it might just be in my future. In the meantime, I am enjoying this moment and excited about the next chapter of my journey.

Annette Conrad, Owner & Virtual Guide, Edible Impressions

If you are new to offering in-person decorating classes or an experienced instructor, this comprehensive resource guide is for you. A 60+ page resource guide for all your decorating experiences.

“Last evening I had the pleasure of participating in a zoom class with Annette Melkonian Conrad where we discussed the ins-and-outs of teaching cookie decorating classes. Along with that class, she provided an amazing and comprehensive, 60-page guide which walks you through every little detail of preparing for, and teaching, a successful cookie decorating class! If you are even just considering venturing into this business opportunity I HIGHLY recommend you order this book and a recording of our class - truly amazing!!”

— Leslie Hazelrigg Peik

Carroll University MBA Program - Marketing Management

“Last night Marketing Management students in the Carroll University MBA program presented their marketing recommendations to Edible Impressions, a cookie company in Mequon.

Thanks to Annette Conrad and her employees for working with our students the last eight weeks. In photo below, Edible Impressions team is on left. From right, MBA students are Maggie Hansen, Jake Rose, and Lisa Dalpra. I hope this was a useful experience for all.”

Stephen Brewer, Assistant Professor of Marketing, Carroll University

“Thank you for the opportunity Steve Brewer. It was a pleasure collaborating with you and working with an incredible group of students. Happy to report my team and I are moving forward with several of the marketing recommendations. Starting with welcoming Kayla Melkonian to the Edible Impressions TEAM as our Social Media Manager. ”

— Anette Conrad, Owner, Edible Impressions