Strengthening the Relationship Between High Schools and Universities

Keeping Students at the Center

A custom cookie cannot replace a genuine relationship but it can help begin a conversation, encourage engagement or express appreciation in a memorable way. Whether used for counselor outreach, college fairs, campus visits, accepted-student celebrations or family communications, custom cookies can turn an ordinary touchpoint into a meaningful experience.

When high schools and universities work together, students benefit. And when every interaction keeps the student’s needs and interests at the center, we help them take their next step with greater clarity and confidence.

If your admissions or university-relations team is looking for a thoughtful way to connect with high-school counselors, students or families, let’s start a conversation.

Choosing a college is one of the most important decisions a student will make and the best choice is different for every student.

The right university should align with a student’s academic goals, interests, values, financial considerations and vision for the future. Helping students find that fit requires a strong relationship between high-school counselors and university admissions teams.

Counselors know their students’ strengths, challenges and aspirations. University professionals can provide insight into academic programs, campus culture, financial aid and student support. When these two groups communicate openly, students receive better guidance and can make more informed, confident decisions.

Thoughtful Touchpoints Build Stronger Relationships

Relationships are not built through one college fair, campus visit or email. They grow through consistent, meaningful interactions.

Universities can strengthen their relationships with high-school counselors by sharing helpful information, creating opportunities for conversation and showing appreciation for the important role counselors play in the college-selection process.

Sometimes, a thoughtful gesture can help open that door.

The photo features custom gift boxes Edible Impressions prepared on behalf of Marquette University for delivery to high-school counselors nationwide. Each package paired Marquette’s Counselor Updates information with university-branded cookies featuring the MU logo and Golden Eagle mascot.

The cookies added warmth and personality to an important university communication. They gave recipients a reason to pause, open the package and engage with the information inside. More importantly, the gift communicated a simple message: We appreciate your partnership and the work you do for students.

Our Marquette Connection

Our connection to Marquette University spans more than two decades and two generations.

Edible Impressions Founder Annette Conrad worked at Marquette for more than 24 years, from 1994 to 2018. Based in the student union, she experienced firsthand the university’s mission, values and commitment to developing the whole person.

Annette’s son, Devin Conrad, Business Development Manager, is also a proud Marquette graduate from the Class of 2018. These experiences continue to shape how we approach our work. We believe thoughtful details help people feel seen, valued and connected.

Today, Edible Impressions is proud to be a preferred Marquette University vendor, producing custom cookies and large-volume gift-box programs for delivery across campus and nationwide.

Your Brand Wasn't Designed to Fit Inside a Circle. Neither Should Your Cookies.

When you're investing in a branded experience, the details matter.
The logo. The colors. The packaging. The presentation.

At Edible Impressions, customization goes beyond the artwork. Our in-house 3D printing technology allows us to quickly create custom cookie shapes designed specifically around your brand, product or campaign. So why should your custom cookies be limited to a circle, square or rectangle?

One of the ways we help corporate marketing teams and experiential agencies create greater impact is through our ability to design and produce custom-shaped sugar cookies specifically for your brand, product or campaign.

A perfume bottle. A product package. A pencil. A puzzle piece. A recognizable logo silhouette.

If the shape helps tell the story, we want to explore how to turn it into a cookie.

From Your Artwork to a Custom Cookie

Thanks to our in-house 3D printing technology, creating a custom shape is surprisingly simple.

1. UPLOAD YOUR VISION

Send us a JPG, PNG or PDF of the logo, product, package or shape you're considering.

You don't need to provide a cookie-ready file or figure out the dimensions. Start by showing us your vision. Share your vision: edibleimpressions@me.com

2. WE ENGINEER THE SHAPE

Once the shape is finalized, we create the custom cutter right here, in-house, using our 3D printing technology. This eliminates the need to outsource cutter production and helps us accommodate the shorter lead times that are often part of corporate events and marketing campaigns.

3. WE CREATE & SHIP

Your cookies are baked in their custom shape, decorated and branded for your campaign, individually packaged, and prepared for delivery or nationwide shipping.

One partner. From concept to finished cookie.

No Custom-Shape Setup Fee

We don't charge an additional setup fee simply because your project requires a custom shape. Custom-shaped cookies are part of what we do.

That means your marketing team doesn't have to choose between the shape that best represents your idea and the one that happens to fit an existing cutter.

Because we design and 3D print our custom cutters in-house, we're not waiting for an outside cutter manufacturer or adding another vendor to the production timeline.

That gives us the flexibility to move from artwork to a production-ready custom shape quickly.

Upload your JPG, PNG or PDF, and our team can quickly evaluate the shape, recommend any necessary modifications and move it into production.

Created for Your Project. Not Our Cutter Catalog.

We also take a different approach to the cutters we create.

When Edible Impressions develops a custom cutter for your project, that shape is proprietary to our company and created solely for fulfilling custom client requests.

We retain the cutter design.
We don't sell it.
We don't add it to a public cutter catalog.
And we don't make it available for someone else to purchase.

For marketing teams and agencies developing branded campaigns, product launches and activations, that's an important distinction. Your custom cookie should feel like an extension of your creative—not something selected from a shelf.

Why Shape Matters

A great logo cookie gets noticed. A cookie shaped like the actual product, package or recognizable element of the campaign can make someone look twice.

That's where the WOW factor comes in.

Imagine opening a product-launch gift box and discovering that the cookie isn't simply printed with an image of the product, it is shaped like the product itself.

Or handing attendees at a conference a puzzle-piece cookie that reinforces a campaign about teamwork. The shape becomes another opportunity to communicate the message.

For experiential marketing especially, those small details can turn a giveaway into something people photograph, share and remember.

We Think Beyond What Looks Good on the Screen

There's one more part of custom-shape development that's especially important when you're ordering hundreds or thousands of cookies. The cookie has to arrive intact.

Our team considers the complete journey of the cookie when recommending a final shape:

• Are there narrow areas that could become fragile?

• Will the shape support the decorating and printed artwork?

• How will it fit into the packaging?

• Can it withstand handling and nationwide shipping?

Sometimes that means making a subtle adjustment to the original silhouette.

Have an Idea? Send It.

You don't need to know whether something can become a cookie before contacting us. That's our job. Upload → We Engineer & 3D Print → We Create & Ship

Send us your JPG, PNG or PDF and show us what you're imagining. We'll take it from there.
EMAIL: edibleimpressions@me.com

Luxury Brands - How Edible Impressions Delivers at Scale

Trusted by Global Beauty Brands.

When you're planning a fragrance launch, beauty activation, retailer event, influencer campaign, or multi-location rollout, every detail is a reflection of your brand.

At Edible Impressions, we help beauty and fragrance teams, experiential agencies, event planners, and brand marketers turn those moments into memorable experiences with custom cookies designed to complement the product, packaging, and creative direction of each campaign.

And when your activation involves hundreds or thousands of cookies across multiple locations, execution matters just as much as creativity.

You need a partner who understands more than baking. You need a team that understands brand standards, product launches, event timelines, presentation, large-volume production, and nationwide logistics.

Edible Impressions manages the details so your team can stay focused on the launch. From the first creative concept to the final delivery, we make it easier to execute a polished, brand-right experience—whether you're reaching one VIP audience or hundreds of locations nationwide.

Proven with Some of the World's Most Recognized Beauty Brands

Over the years, we've had the privilege of producing custom cookies for global beauty and fragrance brands, including projects supporting beauty and fragrance brands including Dior, Coty and L’Bri.

From luxury fragrance launches to retailer appreciation, employee recognition, sales meetings, and VIP gifting, we've successfully fulfilled large-volume orders while maintaining the handcrafted appearance our clients love and expect.

Every cookie begins with premium sugar cookie dough and hand-flooded royal icing before being finished with advanced direct-to-icing printing technology. The result is a polished, professional presentation that looks hand decorated while delivering exceptional logo accuracy and consistency across every order.

Whether your project requires a few hundred cookies or tens of thousands shipped nationwide, our team has the experience and production systems to execute with confidence.

Why Luxury Beauty & Fashion Brands Choose Edible Impressions

• Nationwide production and shipping

• Premium custom logo cookies with exceptional color accuracy

• Custom cookie shapes designed specifically for brand products

• Professional gift packaging and presentation

• Experienced logistics for large, multi-destination orders

• A collaborative partner who understands corporate events, product launches, and experiential marketing.

Whether you're introducing a new product, thanking your best clients, recognizing employees, or creating an unforgettable event experience, Edible Impression’s team are here to help you make every interaction count.

Let’s Talk About Your Next Launch

Schedule a conversation with Annette Conrad, Founder and Lead Creative of Edible Impressions.

With more than 30 years of event planning experience, Annette Conrad understands the details behind a successful beauty brand activation. From fragrance and product launches to beauty advisor recognition, retailer events, influencer gifting, and nationwide campaigns.

Whether you're creating an intimate VIP experience or coordinating thousands of branded cookies across multiple locations, Annette and the Edible Impressions team will help bring your creative vision to life with the brand consistency, presentation, scalability, and attention to detail luxury beauty demands.

Planning a Cookie Decorating Event? Here's Everything You Need to Know

From team-building and employee appreciation to client gifts and family celebrations, here's how to create a memorable holiday experience everyone can enjoy.

Every holiday season we're reminded that the best gifts aren't always things, they're shared experiences.

Simple to Open. Fun to Decorate. Memorable to Share.

One of our favorite emails arrived recently from a returning client who hosted a virtual cookie decorating event for their physicians and families last year. They wrote:

"Everything from the quality of the cookies, shipping process, and virtual instruction was wonderful. We received very positive feedback from our physicians and their families."

As they begin planning this year's event, they asked all the right questions.

If you're considering a virtual, hybrid, or shipped employee experience this holiday season, chances are you're wondering many of the same things.

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What comes in an Edible Impressions Cookie Decorating Kit?

Everything You Need Is Right in the Box

Our Out-of-the-Box Ready™ Cookie Decorating Kits are thoughtfully assembled so participants can spend less time preparing and more time enjoying the experience.

Inside each kit, you'll find:

• Eight premium hand-cut sugar cookies featuring four coordinating designs of your choice (two of each shape)

• Three bags of our signature royal icing, perfectly coordinated to your selected theme

• Three curated sprinkle blends and edible embellishments to add color, texture, and creativity

• A decorating brush that doubles as a texture tool and "corrector" for creating fun frosting effects and fixing little decorating mishaps

• Complimentary unlimited access to our exclusive "Getting You Started" pre-recorded welcome and decorating demonstration, where I'll guide participants through setup, decorating techniques, and tips for creating beautiful cookies with confidence

• Nationwide shipping, with individual delivery to participants' homes or bulk shipment to a single location—whatever works best for your event

No shopping for supplies. No measuring ingredients. No baking. No guesswork.

Just open the box, gather your team, family, or friends, and enjoy a creative experience together.

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Choose the Cookie Theme That Fits Your Event

One of the biggest advantages of our kits is flexibility.

Our most popular collections include:

• Fall

• Winter

• Spring

• Happy Hour

• Appreciation

Want to include your company logo or custom message? We can help with that too.

Looking for a Team Building Activity?

Cookie decorating naturally brings people together.

Our kits are perfect for:

• Employee appreciation

• Remote team building

• Holiday celebrations

• Client appreciation

• Customer thank-you gifts

Whether participants decorate from home or gather in conference rooms across multiple offices, everyone shares the same experience.

Zoom fatigue? No problem!

DIY Cookie Decorating - NEW! "Get You Started" Video

Need more flexibility?

Every cookie kit now includes unlimited access to my pre-recorded welcome and orientation.

Participants can watch anytime before or during decorating.

It's perfect for:

• Self-guided events

• Multi-location companies

• Flexible schedules

• Families decorating together

• Organizations that don't require a live instructor

Many companies appreciate the convenience while still receiving professional guidance.

Shipping Made Simple

Shipping dozens—or even hundreds—of decorating kits doesn't have to be complicated.

We ship nationwide and work with your event timeline to coordinate delivery.

We'll help you determine:

• Shipping options

• Delivery schedule

• Address submission deadlines

• Packaging recommendations

• Multi-location deliveries

Our goal is simple:

Every participant opens a beautiful kit that's ready to decorate.
No baking or making frosting. All creativity!

Why Reserve Early?

The holidays arrive faster than we think, and planning ahead means one less thing on your to-do list.

When you reserve your event early, you can look forward to:

• Peace of mind. Your preferred event date is secured before holiday calendars fill up.

• A more personalized experience. You'll have time to select cookie shapes, frosting flavors, colors, branding, and any special touches that make the event uniquely yours.

• A stress-free planning process. We provide plenty of time to collect participant addresses, coordinate shipping, and answer questions before the busy holiday season begins.

• A seamless experience for your guests. Every participant receives their kit on time, ready to open, decorate, and enjoy.

• One less holiday detail to worry about. Once your event is booked, you can focus on celebrating your team while we take care of the rest.

Many organizations begin planning their November and December events in August and September—and for good reason. The earlier we start, the more relaxed and enjoyable the entire experience becomes.

Frequently Asked Questions

Is there a minimum order?

No. We can accommodate everything from a single family kit to several hundred participants.

Can we customize the cookies?

Absolutely. Cookie shapes, colors, themes, and branding can all be customized.

Do you offer dietary accommodations?

At this time, we do not offer gluten-free cookie kits due to the potential for cross-contamination in our bakery.

Can families participate?

Absolutely—and many of our clients tell us this becomes one of the highlights of their holiday season.

Let's Make Your Holiday Event Effortless

Your goal is simple: create a fun, meaningful experience that brings people together.

Our goal is to make it easy.

From your first conversation through delivery day, we'll help you choose the right kit, coordinate logistics, and ensure every participant receives a beautifully packaged, Out-of-the-Box Ready decorating experience.

Is Direct Mail Dead? Corporate Gift Boxes That Get Results

If you've heard that direct mail is dead, we couldn't disagree more.

In fact, we think it's more powerful than ever, especially when it arrives as a thoughtfully curated gift box.

Who doesn't love opening a package they weren't expecting?

Now imagine that package includes beautifully decorated custom logo cookies and a personalized note. That's the kind of marketing people remember!

Why our corporate custom cookie gift boxes continue to deliver results:

• They create an immediate "wow" moment.

• A personalized message builds authentic relationships.

• Custom cookies turn your brand into an experience, not another advertisement.

• Recipients often share their gifts with coworkers and on social media, extending your brand's reach.

• They're perfect for client appreciation, employee recognition, trade shows, new customer onboarding, and product launches.

One of our clients shared:

"The cookies were a hit and everyone loved them! They were the perfect touch."

Another wrote:

"Annette and team went above and beyond to make everything over-the-top perfect."

At Edible Impressions, we've seen firsthand how a simple gift can spark conversations, strengthen relationships, and keep your company top of mind long after the last cookie is enjoyed.

Direct mail isn't dead. It's simply become more personal, more memorable... and a whole lot sweeter.

Why We Ride: 11 Years, 12 Riders & One Mission to Make a Difference

Some causes become part of who you are.

This July, we will be riding in the Blood Cancer United - Wisconsin Scenic Shore Bike Tour for the 11th year, and we are so proud Edible Impressions is once again sponsoring Team Sunday Dinners.

This year, we will be riding in style with custom made jerseys from Life Behind Bars Cycling.

We've doubled our team this year to 12 family members and friends will ride together with a shared goal of raising $5,000+ to support blood cancer research and patient services.

Thanks to the incredible generosity of our family, friends, clients, and community, we've already raised more than $4,200!

For our team, this is much more than a bike ride.

Several of our riders have immediate family members who have battled, or are currently facing serious health challenges.

We ride in honor of them, in memory of loved ones, and for every family hoping for better treatments, more time together, and ultimately, a cure.

As a small, family-owned business, giving back has always been part of who we are. Supporting organizations that make a meaningful difference in the lives of others is a privilege, and we're honored to continue that commitment through our sponsorship of Team Sunday Dinners.

To everyone who has donated, shared our fundraising page, or offered words of encouragement - THANK YOU! Your generosity fuels every mile we'll ride.

If you'd like to help us cross the finish line and reach our $5,000 goal, we'd be incredibly grateful for your support.

Donate here: https://lnkd.in/gYMt89ZK

Together, we're riding for hope.

#ScenicShoreRide #BloodCancerUnited #TeamSundayDinners #GiveBack #CommunityMatters #EdibleImpressions #SmallBusinessWithPurpose #RideForACause

A Sweet Way to Honor the Class of 2026

Graduation season is here and we're super jazzed to introduce our NEW Graduation Cap Cookie Design for the Class of 2026! 🎓

Your graduate has worked hard to reach this milestone. Their graduation party should feel just as special.

Our custom graduation cookies help families celebrate school pride, recognize achievement, and create memorable moments guests will talk about long after the party ends.

Each cookie is handcrafted from our Signature Sugar Cookie recipe and topped with Pure Vanilla Royal Icing. We digitally print your school's logo, colors, and branding directly onto the cookie for a polished, professional look that captures the spirit of the Class of 2026.

Personalized for Your School

Each graduation cap cookie features your school's logo, colors, and school spirit, creating a one-of-a-kind keepsake that's almost too pretty to eat.

We've already created designs for:

• Homestead High School

• Whitefish Bay High School

• Nicolet High School

• Cedarburg High School

Don't see your school? We can customize a design just for you.

Perfect for Graduation Parties

Our graduation cookies are ideal for:

• Dessert tables

• Party favors

• Graduate gift baskets

• Open house celebrations

• Teacher and coach appreciation gifts

• Family and friend thank-you gifts

Each cookie is handcrafted in our Wisconsin bakery and designed to celebrate this exciting milestone in style.

Local Pickup & Nationwide Shipping

Whether you're celebrating close to home or sending congratulations across the country, we've got you covered. Graduation cookies are available for local pickup and nationwide shipping, making it easy to share school pride wherever the celebration takes place.

Which School Gets Your Vote?

We're curious—which design is your favorite: Homestead, Whitefish Bay, Nicolet, or Cedarburg?

No matter which school you're cheering for, we're honored to help make graduation season a little sweeter.

Celebrate your graduate with custom school-branded cookies designed to create lasting memories.

Congratulations to the Class of 2026! 🎓

GRADUATION PARTY FAVORS THAT MAKE A LASTING IMPRESSION

Whether you're hosting a graduation party, honoring a special graduate, thanking family and friends, or looking for a unique favor that guests will actually enjoy, our custom graduation cookies add a memorable and delicious touch to the celebration.

More Than Cookies: A Strategic Partner for Branded Gifting & Fulfillment

A Trusted Partner for Brand Experiences at Scale

When most people think of Edible Impressions, they think of custom logo cookies.

And while we're proud to be known for creating memorable edible branding experiences, many of our clients are surprised to learn that our capabilities extend far beyond the cookie.

As leading brands continue to look for creative ways to connect with clients, employees, event attendees, and prospects, the demand for thoughtfully executed gifting and experiential campaigns continues to grow. That's where we come in.

For more than 20 years, we've partnered with marketing teams, experiential agencies, event professionals, and corporate brands to bring ideas to life through careful planning, attention to detail, and flawless execution.

Whether it's 5,000 custom logo cookies for a national trade show, a product launch mailer shipped to hundreds of recipients, or a fully assembled branded gift experience, our team understands what it takes to deliver memorable moments at scale.

Our expanded fulfillment capabilities allow us to:

• Receive and organize campaign materials from multiple vendors

• Assemble custom gift kits and branded experiences

• Incorporate promotional products, printed collateral, and custom packaging

• Manage quality control and inventory staging

• Coordinate multi-destination shipping and nationwide distribution

• Support large-scale campaigns requiring 5,000+ pieces

Unlike traditional fulfillment centers, we approach every project through the lens of the recipient experience. Every package represents your brand, and every detail matters.

The result? A trusted partner capable of supporting everything from a single branded touchpoint to a fully integrated experiential campaign.

As we continue to invest in expanded production and fulfillment capabilities, we're excited to help brands create experiences that are memorable, meaningful, and impossible to ignore.

Because sometimes the most powerful marketing isn't just seen.

It's experienced.

Let’s chat!
Annette Conrad, Founder & Lead Creative

How Many Custom Cookies Should You Order for a Trade Show?

How Many Custom Cookies Should You Order for a Trade Show?

Our Event planning tips to attract attention, spark conversation, and maximize your investment

If this is your first trade show, you’re likely asking one of the most common (and important) questions:

“How many custom cookies should I order?”

It’s a smart question—because order too few, and you miss opportunities. Order too many, and you risk waste.

Start With This Simple Rule

For first-time booth buyers, I recommend planning for: 60–80% of expected booth traffic. Not total event attendance—your booth traffic.

Why? Not every attendee will stop. But when you use custom cookies strategically, you can dramatically increase that percentage.

Quick Quantity Guidelines

Here’s a practical starting point based on event size:

• Small booth (100–300 visitors expected)
  → Order 75–200 cookies

• Mid-size booth (300–800 visitors expected)
  → Order 200–500 cookies

• Large booth (1,000+ visitors expected)
  → Order 500–1,000+ cookies

If you’re unsure of traffic, ask event organizers:

• Past attendance numbers

• Average booth engagement rates

• Foot traffic flow (prime vs. low-traffic location)

Pro Tip: It’s Not About Giving One to Everyone

This is where most first-time exhibitors get it wrong.

Custom cookies are not meant to be a “grab-and-go snack.”
They’re a conversation starter.

Instead of placing a pile of cookies on the table, use them intentionally:

• Offer cookies after a conversation starts

• Use them as a thank-you for engagement

• Tie them to a demo, scan, or interaction

The goal isn’t distribution—it’s connection.

How to Display Cookies to Stop Traffic? Your display matters just as much as your quantity.

1. Elevate, Don’t Hide

Place cookies at eye level—not flat on a table.
Use risers, trays, or branded stands so they’re instantly visible.

2. Make the Branding Clear

Your logo should be seen from a distance.
This is what stops people mid-walk.

3. Keep It Clean + Intentional

Avoid clutter. A simple, polished display feels premium and draws attention.

4. Pair With a Simple Invitation

Train your team with an easy opener:

“Would you like a custom cookie?”

It’s approachable, disarming, and highly effective.

How to Stretch Your Order (Without Losing Impact)

If budget is a concern, you don’t need thousands of cookies to make an impact.

• Dessert-size cookies for sampling

• Alternating designs (logo + message)

• Timed distribution (don’t put everything out at once)

• VIP-only cookies for high-value conversations

The Bigger Picture: Why This Works

At a trade show, you’re competing for attention.

Custom logo cookies do three things instantly:

1. Stop traffic

2. Start conversations

3. Create a memorable experience

And that’s where the real return comes from.

Final Thought

If you’re a first-time exhibitor, don’t overthink it—but don’t under-plan it either.

Start with a realistic quantity.
Display with intention.
Use cookies as a tool—not just a treat.

Because the right cookie, at the right moment, can turn a passerby into a conversation… and a conversation into a client.

If you’re planning your first trade show and want help determining the right quantity or strategy, we are always happy to guide you.

Sweetly,
Annette & Team - Edible Impressions

How Much Do Custom Logo Cookies Cost for Corporate Events?

Are Custom Logo Cookies Worth the Investment?

When planning a corporate event, trade show, employee appreciation program, or client gifting campaign, many companies ask the same question: How much do custom logo cookies cost—and are they really worth it?

According to Edible Impressions, founded by Annette Conrad, custom logo cookies are more than dessert, they are a strategic branding tool designed to create memorable experiences.

What Do Custom Logo Cookies Typically Cost?

Pricing varies based on size, design complexity, packaging, and quantity ordered. Corporate clients often invest in cookies for:

• Trade show booth traffic builders

• VIP gifting

• Employee appreciation gifts

• Conference welcome bags

• Product launches

• Holiday parties

• Client thank-you campaigns

Why They Can Be Worth the Investment

1. They Serve Multiple Purposes

Unlike traditional swag that gets tossed aside, branded cookies can function as:

• Marketing piece – your logo is front and center

• Conversation starter – attendees naturally engage

• Hospitality gesture – everyone appreciates a treat

• Social media moment – visually appealing items get shared

• Memorable takeaway – guests remember experiences tied to emotion

As Annette Conrad often shares with prospective clients, successful events are built through thoughtful touch points that make guests feel valued.

2. They Create Immediate Attention

At trade shows or conferences, a custom cookie with your logo can stop people faster than a brochure. It gives your team an easy opening line: “Would you like a custom cookie?”

That simple interaction can lead to qualified conversations.

3. They Replace Multiple Budget Items

Instead of paying separately for favors, snacks, table décor, and branded giveaways, one custom cookie may cover all four needs.

Final Thought

Custom logo cookies are not just a food expense, they can and should be considered an asset to your marketing, guest experience, and relationship-building strategy.

When one item can attract attention, reinforce branding, delight guests, and generate conversation, many planners find the investment easy to justify.

If your event budget already includes giveaways, snacks, or favors, custom cookies may be one of the smartest multi-purpose upgrades you can make.

More Than Cookies: Bringing Creativity and Joy to Residents at Newcastle Place

There’s something incredibly powerful about the way a small business can show up in its own community. At Edible Impressions, giving back isn’t just a nice extra — it’s part of who we are. And some of the most meaningful moments happen when we bring creativity and connection to our elders.

Our recent Valentine’s cookie decorating experience at Newcastle Place, Mequon, WI was a beautiful reminder of that impact. Around the tables sat four generations of residents, staff, family members, and little ones, all sharing the same space, the same supplies, and the same smiles. Age disappeared. Titles didn’t matter. Everyone was simply an artist with a cookie and a brush.

Residents and staff enjoyed painting on pre-frosted sugar cookies topped with our pure vanilla royal icing. For some, it sparked memories of baking years ago. For others, it was a brand-new creative adventure.

These moments do more than decorate desserts, they build connection, encourage fine motor activity, inspire conversation, and most importantly, make people feel seen and included. Our elders have given so much to their families and communities. Creating space for joy, creativity, and shared experience is one small way we can give something meaningful back.

As a small cookie business, we may not change the whole world. But we can brighten a room, spark a memory, and help create moments that matter - one cookie at a time.

Sweetly, Annette Conrad & Team

Why Edible Swag Works - Especially Custom Cookies

Trade show swag has one job: make your brand memorable. But with rising costs and crowded show floors, many companies are asking the same question — is swag really worth the investment?

The short answer: yes — when it’s done right.

Edible swag has quickly become one of the most sought-after giveaways at trade shows and events, and for good reason. Unlike pens, totes, or trinkets that often end up forgotten (or tossed), edible swag delivers triple-purpose impact:

1. A Traffic Stopper
Food naturally draws people in. A beautifully branded cookie on your table creates an instant pause in foot traffic — and that pause opens the door to connection.

2. A Conversation Starter
“Wow! These are so cool. Who made these?”
That simple question becomes the start of a meaningful conversation, giving your team a natural, low-pressure way to engage attendees.

3. Brand Exposure That Travels
Edible swag doesn’t just stay at your booth. Attendees carry it across the show floor, back to meetings, and even into hotel rooms — turning your brand into a walking billboard.

And let’s not forget the bonus benefit:
It’s a delicious treat for busy attendees who are walking miles, sitting through sessions, and craving something memorable.

Swag is worth the investment when it:

• Attracts attention

• Encourages conversation

• Reinforces your brand

• Creates a positive, memorable experience

Edible Impressions swag checks every box and leaves a lasting impression long after the last crumb is gone.

Because when your brand is remembered and enjoyed, that’s a return on investment you can taste.

Meet the Creative Force Behind Edible Impressions

Meet the creative force behind Edible Impressions

As Owner & Lead Creative, Annette Conrad brings more than a passion for baking — she brings over 20 years of event planning expertise to every order we create.

WHAT DOES IT MEAN FOR OUR CLIENTS?
✔ Strategic thinking behind every cookie
✔ Designs that align with your brand, event, or gifting goals
✔ A seamless, detail-driven process from concept to delivery

When you meet Annette and our team, you’re not just ordering cookies — you’re partnering with professionals who understand timelines, logistics, brand impact, and guest experience.

From coast-to-coast corporate events to meaningful local partnerships, we’re here to help your brand be remembered — one thoughtfully crafted cookie at a time.

Connect with Annette Conrad today!

Edible Impressions Becomes a Preferred Business Partner of the Wisconsin Center District

We’re thrilled to share some exciting news! Edible Impressions is now a preferred business partner of the Wisconsin Center District (WCD)!

While we’re incredibly grateful for the nationwide opportunities that allow our custom cookies to travel far and wide, our hearts remain firmly rooted right here at home. As a woman-owned, family-run business based in Mequon, Wisconsin, local community support has always been the foundation of our growth.

For years, we’ve had the joy of creating custom cookies that help businesses celebrate what matters most such as; employee and client milestones, product launches, trade shows, conventions, special events, and more, across nearly every industry. Becoming a WCD partner allows us to expand that impact even further within the Milwaukee area.

We’re especially excited to support and make a larger footprint at iconic venues including the Baird Center, Miller High Life Theatre and UW-Milwaukee Panther Arena. This partnership opens the door to meaningful collaborations with the WCD teams, Levy Catering, and a wide range of business partners, donors, and community members who make Milwaukee such a vibrant place to do business.

We can’t wait to see where this partnership leads and we’re honored to help celebrate Milwaukee’s biggest moments, one cookie at a time.

What the Wisconsin Center District Team Is Saying

On behalf of the Wisconsin Center District team, I want to extend a sincere thank you for the incredible custom cookies you created for our Top Workplace celebration. Your attention to detail and creativity truly helped make the event extra special.

Not only were the cookies beautifully designed and perfectly on theme, but they were also absolutely delicious—our staff couldn’t stop raving about them! It was a wonderful touch that added to the spirit of the celebration and made everyone feel appreciated.

We genuinely appreciate your partnership and the care you put into your work. Thank you again for helping us make our event such a success. We look forward to working with you again in the future!

Alexandra Jackelen, HR Coordinator, WCD

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Thank you again for your partnership – everyone LOVED the cookies and the image of Baird Center.

Lily Kopplin, Contracting Manager, WCD

CHW Sugar Plum Luncheon

Each year, Edible Impressions is honored to be onsite at the annual Sugar Plum Luncheon, Milwaukee’s premier holiday-themed event and auction presented by TWO MEN AND A TRUCK, in support of Children’s Hospital of Wisconsin. This beloved tradition, now in its 36th year, has brought thousands of supporters together and raised more than $3 million for kids and families in our community.

This year was extra special — all 100 out-of-the-box, ready-to-decorate cookie kits sold out just before the program even began! We’re incredibly grateful for the enthusiasm, generosity, and sweet energy everyone brought to the event.

Thank you to everyone who stopped by, supported, and shared in the fun.
See you next year!

Uncopyable Women in Business Podcast - Passion to Thriving Business with Annette Conrad

Uncopyable Women in Business by Kay Miller: Episode #191 - How to Turn Your Passion into a Thriving Business with Annette Conrad

After more than two decades in event planning, Annette Conrad transformed her creative side hustle into a thriving company, Edible Impressions. What started as a love for beautifully decorated cookies became a nationally recognized brand serving major corporations, trade shows, and events with custom-made, meaningful treats.

In this episode, Annette shares how her background in event management shaped her approach to business, focusing on client experience, relationships, and quality over quantity. She talks about the courage it took to leave a 24-year career to pursue entrepreneurship, the patience required to grow organically, and why generosity and persistence are key to long-term success.

With wisdom earned from real-world experience, Annette discusses knowing when to pivot, learning to say no, and how focusing on your ideal client, can transform a passion project into a sustainable business. Her message is clear: success doesn’t come overnight, but when you combine passion, patience, and purpose, every cookie can tell a story that leaves a lasting impression.

With over 24 years in corporate event planning and brand experience design, Annette Conrad brings a unique blend of creativity and business precision to every project. As founder of Edible Impressions, she transforms cookies into powerful branding tools, each one beautifully crafted to tell a story and create connection. Known for her meticulous attention to detail and deep empathy for time-pressed professionals, Annette helps clients elevate their events, celebrate their brands, and make a lasting impression, one cookie at a time.

RMHC Bubbles & Bags - Fashion for a Cause

RMHC of WI Bubbles & Bags 2025 - Champagne & Fashion for a Cause.
We support Ronald McDonald House Charities of Wisconsin.

Edible Impressions Bubbles & Bags inspired cookie decorating kits were a hit.
50% proceeds to support RMHC. See you next year!
#fashionforacause #cookiedecoratingkits #fundraisingidea

Restroom in Ely named “America’s Best Restroom 2025”.

Restroom in Ely named “America’s Best Restroom 2025”.
https://lnkd.in/dEt5NeWV

What better way to celebrate than with custom Edible Impressions cookies - designed for the occasion. Is that a toilet paper roll cookie?

Yes it is. We make cookie cutters in-house! Oh, the possibilities -

Congrats Bear Head Lake State Park - The award was presented by Cintas

7 Questions to Ask Before Choosing Promotional Giveaways

Before ordering promotional giveaways, ask these 7 questions. Discover why custom logo cookies are the sweetest way to impress clients and event guests.

When planning a corporate event, trade show, or client appreciation celebration, the right promotional giveaway can make all the difference. With countless options on promotional product websites, it’s easy to feel overwhelmed. The truth is—not every item leaves a lasting impression.

To help you narrow it down, here are seven essential questions to ask before investing in promotional giveaways. The answers will guide you toward a choice that connects with your audience, represents your brand, and delivers real value.

And here’s a hint: in many cases, custom logo cookies are the perfect solution.

1. Does this item appeal to my target audience?

Your ideal giveaway should resonate with the people you’re trying to reach—whether it’s corporate clients, employees, trade show attendees, or VIP guests.

• Custom branded cookies are universally appealing. A sweet, edible treat adds delight and surprise for any audience, making your brand memorable long after the event.

2. Does this promotional product align with my brand?

Every item you hand out is a reflection of your company. Ask yourself: does it communicate creativity, quality, and professionalism—or something forgettable?

• Custom logo cookies showcase brand alignment beautifully. Designed with your company logo, event theme, or brand colors, they communicate thoughtfulness and attention to detail.

3. Will people actually keep and use it?

Many traditional giveaways—like pens or keychains—get tossed aside. The best branded promotional items are those that spark excitement and create a positive experience.

• Cookies deliver instant impact. They’re enjoyed on the spot and remembered as a unique, personal touch that sets your business apart.

4. Does the cost match the perceived value?

It’s not about choosing the cheapest item; it’s about choosing something that feels valuable. A low-quality giveaway can cheapen your brand image, while a premium item elevates it.

• Branded cookies look and taste premium without breaking the budget. They offer the high-end feel of a luxury gift while remaining cost-effective compared to other custom giveaways.

5. Is the quality consistent and impressive?

A flimsy or poorly made promotional item reflects poorly on your company. Quality giveaways, on the other hand, reinforce reliability and attention to detail.

• At Edible Impressions, every cookie is handcrafted. From flawless design to beautiful packaging, your brand is showcased in a way that exudes quality.

6. How simple is the ordering and delivery process?

Time, minimum order requirements, and shipping costs matter—especially when planning a large-scale event.

• Custom cookie orders are flexible and streamlined. Edible Impressions ensures professional packaging, reliable shipping, and stress-free delivery so your cookies arrive fresh, intact, and ready to wow.

7. Is this item the right fit for the event?

Think about the setting. Bulky giveaways may not work for conferences, while fragile items may not survive a trade show booth.

• Cookies are versatile and event-friendly. Individually packaged and easy to transport, they’re ideal for trade shows, conferences, milestone celebrations, or corporate recognition events.

When choosing promotional items, use these seven questions as a guide to ensure your investment leaves a lasting impression. While tote bags and pens may have their place, nothing compares to the excitement of custom logo cookies—a unique promotional giveaway that’s interactive, edible, and unforgettable.

Are you ready to up level your event marketing strategy with branded cookies? START YOUR ORDER NOW.