More Than Cookies: Bringing Creativity and Joy to Residents at Newcastle Place

There’s something incredibly powerful about the way a small business can show up in its own community. At Edible Impressions, giving back isn’t just a nice extra — it’s part of who we are. And some of the most meaningful moments happen when we bring creativity and connection to our elders.

Our recent Valentine’s cookie decorating experience at Newcastle Place, Mequon, WI was a beautiful reminder of that impact. Around the tables sat four generations of residents, staff, family members, and little ones, all sharing the same space, the same supplies, and the same smiles. Age disappeared. Titles didn’t matter. Everyone was simply an artist with a cookie and a brush.

Residents and staff enjoyed painting on pre-frosted sugar cookies topped with our pure vanilla royal icing. For some, it sparked memories of baking years ago. For others, it was a brand-new creative adventure.

These moments do more than decorate desserts, they build connection, encourage fine motor activity, inspire conversation, and most importantly, make people feel seen and included. Our elders have given so much to their families and communities. Creating space for joy, creativity, and shared experience is one small way we can give something meaningful back.

As a small cookie business, we may not change the whole world. But we can brighten a room, spark a memory, and help create moments that matter - one cookie at a time.

Sweetly, Annette Conrad & Team

Why Edible Swag Works - Especially Custom Cookies

Trade show swag has one job: make your brand memorable. But with rising costs and crowded show floors, many companies are asking the same question — is swag really worth the investment?

The short answer: yes — when it’s done right.

Edible swag has quickly become one of the most sought-after giveaways at trade shows and events, and for good reason. Unlike pens, totes, or trinkets that often end up forgotten (or tossed), edible swag delivers triple-purpose impact:

1. A Traffic Stopper
Food naturally draws people in. A beautifully branded cookie on your table creates an instant pause in foot traffic — and that pause opens the door to connection.

2. A Conversation Starter
“Wow! These are so cool. Who made these?”
That simple question becomes the start of a meaningful conversation, giving your team a natural, low-pressure way to engage attendees.

3. Brand Exposure That Travels
Edible swag doesn’t just stay at your booth. Attendees carry it across the show floor, back to meetings, and even into hotel rooms — turning your brand into a walking billboard.

And let’s not forget the bonus benefit:
It’s a delicious treat for busy attendees who are walking miles, sitting through sessions, and craving something memorable.

Swag is worth the investment when it:

• Attracts attention

• Encourages conversation

• Reinforces your brand

• Creates a positive, memorable experience

Edible Impressions swag checks every box and leaves a lasting impression long after the last crumb is gone.

Because when your brand is remembered and enjoyed, that’s a return on investment you can taste.

Meet the Creative Force Behind Edible Impressions

Meet the creative force behind Edible Impressions

As Owner & Lead Creative, Annette Conrad brings more than a passion for baking — she brings over 20 years of event planning expertise to every order we create.

WHAT DOES IT MEAN FOR OUR CLIENTS?
✔ Strategic thinking behind every cookie
✔ Designs that align with your brand, event, or gifting goals
✔ A seamless, detail-driven process from concept to delivery

When you meet Annette and our team, you’re not just ordering cookies — you’re partnering with professionals who understand timelines, logistics, brand impact, and guest experience.

From coast-to-coast corporate events to meaningful local partnerships, we’re here to help your brand be remembered — one thoughtfully crafted cookie at a time.

Connect with Annette Conrad today!

Edible Impressions Becomes a Preferred Business Partner of the Wisconsin Center District

We’re thrilled to share some exciting news! Edible Impressions is now a preferred business partner of the Wisconsin Center District (WCD)!

While we’re incredibly grateful for the nationwide opportunities that allow our custom cookies to travel far and wide, our hearts remain firmly rooted right here at home. As a woman-owned, family-run business based in Mequon, Wisconsin, local community support has always been the foundation of our growth.

For years, we’ve had the joy of creating custom cookies that help businesses celebrate what matters most such as; employee and client milestones, product launches, trade shows, conventions, special events, and more, across nearly every industry. Becoming a WCD partner allows us to expand that impact even further within the Milwaukee area.

We’re especially excited to support and make a larger footprint at iconic venues including the Baird Center, Miller High Life Theatre and UW-Milwaukee Panther Arena. This partnership opens the door to meaningful collaborations with the WCD teams, Levy Catering, and a wide range of business partners, donors, and community members who make Milwaukee such a vibrant place to do business.

We can’t wait to see where this partnership leads and we’re honored to help celebrate Milwaukee’s biggest moments, one cookie at a time.

What the Wisconsin Center District Team Is Saying

On behalf of the Wisconsin Center District team, I want to extend a sincere thank you for the incredible custom cookies you created for our Top Workplace celebration. Your attention to detail and creativity truly helped make the event extra special.

Not only were the cookies beautifully designed and perfectly on theme, but they were also absolutely delicious—our staff couldn’t stop raving about them! It was a wonderful touch that added to the spirit of the celebration and made everyone feel appreciated.

We genuinely appreciate your partnership and the care you put into your work. Thank you again for helping us make our event such a success. We look forward to working with you again in the future!

Alexandra Jackelen, HR Coordinator, WCD

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Thank you again for your partnership – everyone LOVED the cookies and the image of Baird Center.

Lily Kopplin, Contracting Manager, WCD

CHW Sugar Plum Luncheon

Each year, Edible Impressions is honored to be onsite at the annual Sugar Plum Luncheon, Milwaukee’s premier holiday-themed event and auction presented by TWO MEN AND A TRUCK, in support of Children’s Hospital of Wisconsin. This beloved tradition, now in its 36th year, has brought thousands of supporters together and raised more than $3 million for kids and families in our community.

This year was extra special — all 100 out-of-the-box, ready-to-decorate cookie kits sold out just before the program even began! We’re incredibly grateful for the enthusiasm, generosity, and sweet energy everyone brought to the event.

Thank you to everyone who stopped by, supported, and shared in the fun.
See you next year!

Uncopyable Women in Business Podcast - Passion to Thriving Business with Annette Conrad

Uncopyable Women in Business by Kay Miller: Episode #191 - How to Turn Your Passion into a Thriving Business with Annette Conrad

After more than two decades in event planning, Annette Conrad transformed her creative side hustle into a thriving company, Edible Impressions. What started as a love for beautifully decorated cookies became a nationally recognized brand serving major corporations, trade shows, and events with custom-made, meaningful treats.

In this episode, Annette shares how her background in event management shaped her approach to business, focusing on client experience, relationships, and quality over quantity. She talks about the courage it took to leave a 24-year career to pursue entrepreneurship, the patience required to grow organically, and why generosity and persistence are key to long-term success.

With wisdom earned from real-world experience, Annette discusses knowing when to pivot, learning to say no, and how focusing on your ideal client, can transform a passion project into a sustainable business. Her message is clear: success doesn’t come overnight, but when you combine passion, patience, and purpose, every cookie can tell a story that leaves a lasting impression.

With over 24 years in corporate event planning and brand experience design, Annette Conrad brings a unique blend of creativity and business precision to every project. As founder of Edible Impressions, she transforms cookies into powerful branding tools, each one beautifully crafted to tell a story and create connection. Known for her meticulous attention to detail and deep empathy for time-pressed professionals, Annette helps clients elevate their events, celebrate their brands, and make a lasting impression, one cookie at a time.

RMHC Bubbles & Bags - Fashion for a Cause

RMHC of WI Bubbles & Bags 2025 - Champagne & Fashion for a Cause.
We support Ronald McDonald House Charities of Wisconsin.

Edible Impressions Bubbles & Bags inspired cookie decorating kits were a hit.
50% proceeds to support RMHC. See you next year!
#fashionforacause #cookiedecoratingkits #fundraisingidea

Restroom in Ely named “America’s Best Restroom 2025”.

Restroom in Ely named “America’s Best Restroom 2025”.
https://lnkd.in/dEt5NeWV

What better way to celebrate than with custom Edible Impressions cookies - designed for the occasion. Is that a toilet paper roll cookie?

Yes it is. We make cookie cutters in-house! Oh, the possibilities -

Congrats Bear Head Lake State Park - The award was presented by Cintas

7 Questions to Ask Before Choosing Promotional Giveaways

Before ordering promotional giveaways, ask these 7 questions. Discover why custom logo cookies are the sweetest way to impress clients and event guests.

When planning a corporate event, trade show, or client appreciation celebration, the right promotional giveaway can make all the difference. With countless options on promotional product websites, it’s easy to feel overwhelmed. The truth is—not every item leaves a lasting impression.

To help you narrow it down, here are seven essential questions to ask before investing in promotional giveaways. The answers will guide you toward a choice that connects with your audience, represents your brand, and delivers real value.

And here’s a hint: in many cases, custom logo cookies are the perfect solution.

1. Does this item appeal to my target audience?

Your ideal giveaway should resonate with the people you’re trying to reach—whether it’s corporate clients, employees, trade show attendees, or VIP guests.

• Custom branded cookies are universally appealing. A sweet, edible treat adds delight and surprise for any audience, making your brand memorable long after the event.

2. Does this promotional product align with my brand?

Every item you hand out is a reflection of your company. Ask yourself: does it communicate creativity, quality, and professionalism—or something forgettable?

• Custom logo cookies showcase brand alignment beautifully. Designed with your company logo, event theme, or brand colors, they communicate thoughtfulness and attention to detail.

3. Will people actually keep and use it?

Many traditional giveaways—like pens or keychains—get tossed aside. The best branded promotional items are those that spark excitement and create a positive experience.

• Cookies deliver instant impact. They’re enjoyed on the spot and remembered as a unique, personal touch that sets your business apart.

4. Does the cost match the perceived value?

It’s not about choosing the cheapest item; it’s about choosing something that feels valuable. A low-quality giveaway can cheapen your brand image, while a premium item elevates it.

• Branded cookies look and taste premium without breaking the budget. They offer the high-end feel of a luxury gift while remaining cost-effective compared to other custom giveaways.

5. Is the quality consistent and impressive?

A flimsy or poorly made promotional item reflects poorly on your company. Quality giveaways, on the other hand, reinforce reliability and attention to detail.

• At Edible Impressions, every cookie is handcrafted. From flawless design to beautiful packaging, your brand is showcased in a way that exudes quality.

6. How simple is the ordering and delivery process?

Time, minimum order requirements, and shipping costs matter—especially when planning a large-scale event.

• Custom cookie orders are flexible and streamlined. Edible Impressions ensures professional packaging, reliable shipping, and stress-free delivery so your cookies arrive fresh, intact, and ready to wow.

7. Is this item the right fit for the event?

Think about the setting. Bulky giveaways may not work for conferences, while fragile items may not survive a trade show booth.

• Cookies are versatile and event-friendly. Individually packaged and easy to transport, they’re ideal for trade shows, conferences, milestone celebrations, or corporate recognition events.

When choosing promotional items, use these seven questions as a guide to ensure your investment leaves a lasting impression. While tote bags and pens may have their place, nothing compares to the excitement of custom logo cookies—a unique promotional giveaway that’s interactive, edible, and unforgettable.

Are you ready to up level your event marketing strategy with branded cookies? START YOUR ORDER NOW.

Proud Supporter of Icing Smiles

At Edible Impressions, we believe a cookie is so much more than a cookie. That’s why we’re proud to continue supporting Icing Smiles, a nonprofit that brings custom cakes and treats to families impacted by childhood illness.

For over 4 years, our team has been honored to be part of this mission—“baking smiles” and creating memories that last long after the cake is gone.

Learn more about this incredible organization.

#IcingSmiles #BakingSmiles #EdibleImpressions

Spreading Sweet Support: RMHC Food & Families Spring Luncheon Event

Spreading Sweet Support: Edible Impressions & Ronald McDonald House Charities of Eastern Wisconsin

At Edible Impressions, we believe that the little things—like a beautifully decorated cookie—can bring joy, comfort, and connection. That’s why, for over a decade, we’ve proudly supported Ronald McDonald House Charities of Eastern Wisconsin by donating thousands of cookies to help brighten the days of families going through difficult times.

This spring, we’re honored to continue that tradition by contributing to the Food & Families Spring Luncheon. As a small token of appreciation, every attendee will receive a custom cookie favor from us—a sweet thank you for joining this important cause.

Ronald McDonald House Charities provides a loving "home away from home" for families whose children are receiving medical care in Milwaukee. Their mission and the comfort they bring to families is something we hold close to our hearts.

To learn more about their incredible work or how you can support, visit rmhc-easternwi.org.

From our kitchen to your hearts—thank you for making a difference with us.

– The Edible Impressions Team 🍪❤️

Edible Impressions to Become Marquette University Licensee

Edible Impressions is Becoming a Marquette University Licensee

We are thrilled to share that Edible Impressions, already an approved vendor for the university, is in the process of becoming an Marquette University Licensee!

What does this mean for you?

Soon, we’ll be able to expand our reach of our signature custom-decorated cookies featuring official Marquette University branding - perfect for campus events, alumni gatherings, student celebrations, and fan-favorite occasions.

This partnership will allow us to continue to bring high-quality, licensed Marquette-themed treats to both the MU community, and SOON to the PUBLIC, ensuring that every bite reflects the excellence and spirit of Marquette University.

Stay tuned for updates as we complete this exciting process!

For inquiries or to discuss upcoming orders, feel free to reach out—we’d love to help make your event even sweeter!

P.S. Never too early to order custom MU graduation celebration cookies.

Place your graduation order online today to cross off "order sweet treats for graduation party" from your to do list.

Building Trust with Your Clients: The Key to Long-Term Success

In the realm of business, one fundamental truth stands tall above the rest: trust is paramount. It's the bedrock upon which lasting relationships are built, and it's the glue that binds clients to your brand through thick and thin. However, trust isn't something you can achieve once and forget about; it's a continuous journey, requiring dedication, consistency, and genuine effort. Even when you've been working with a client for an extended period, nurturing that trust should always remain a top priority.

Imagine a scenario where every interaction with your brand leaves a positive impression, where every query is met with swift and helpful responses, and where consistency reigns supreme across all communication channels. This is the essence of building trust with your clients – ensuring that they feel valued, heard, and confident in their choice to entrust you with their business.

One strategy that exemplifies this commitment to trust-building is exemplified by Edible Impressions. Specializing in creating exquisite, handcrafted cookies, Edible Impressions understands the power of meaningful and memorable experiences. Their dedication to quality and attention to detail shine through in every cookie they produce, making them the go-to choice for those seeking to make a lasting impression.

What sets Edible Impressions apart is not just our exceptional product, but also our unwavering commitment to customer satisfaction. Whether you're looking for a unique gift for a loved one or a creative way to elevate your corporate branding, Edible Impressions offers a variety of gift box presentations to suit your needs and vision.

By choosing Edible Impressions, our clients rest assured that they're not just purchasing cookies – they're investing in a relationship built on trust, reliability, and unparalleled quality. It's this dedication to exceeding expectations and fostering genuine connections that sets Edible Impressions apart as a trusted partner in creating memorable experiences.

In essence, the story of Edible Impressions serves as a reminder of the importance of never ceasing to build trust with your clients. Whether you're a small business owner or a seasoned entrepreneur, the principles remain the same: prioritize exceptional service, maintain consistency in your messaging, and always strive to exceed expectations. Because when trust is the cornerstone of your client relationships, success is sure to follow.

RMHC of Eastern WI - Historic Third Ward's Christmas in the Ward

“Hi Annette!!

Thank you again for your very generous donation for our event at Christmas in the Ward! My parents were actually volunteers at the event this year and couldn’t say enough about your cookie kits. As always, they sold like hot cakes! I can’t wait to share the total with you and the impact your sweet gift has made!

Have a very happy holiday!

”

— Megan Foley Community Events Manager, RMHC Eastern WI

"We are excited to hear how much everyone loves Edible Impressions cookies every year, and we’re thrilled to bring even more sweetness to this year’s event! The incredible work RMHC does to support families inspires us, and it’s an honor to contribute to such a meaningful cause. Proud to donate 20 dozen custom-designed cookies for the Cookie Sale in support of RMHC.

Thank you for allowing us to be part of this wonderful opportunity to make a difference!"

Sweetly, Annette & TEAM — Edible Impressions

Proud Volunteer Baker in support of Icing Smiles

What is Icing Smiles?
Icing Smiles is a nonprofit organization that provides custom celebration cakes and other treats to families impacted by the critical illness of a child. We understand that the simple things, like a birthday cake, are luxuries to a family battling illness. Our goal is to create a custom cake for the ill child, or their sibling, that provides a temporary escape from worry and creates a positive memory during a difficult time.

Memories have magical powers. Long after the cake is gone, the memories linger – memories of the kindness of a stranger, of the art of the design, of the sweet smells of a special treat, of the smiles and laughs, of a normal childhood experience so often stolen from these children. These memories are why we say, “It is so much more than a cake.”

We are not a bakery, as a matter of fact, Icing Smiles doesn’t even have an oven! We rely on a generous team of volunteers spread throughout the U.S. (like Edible Impressions ) to fulfill our mission. 

Annette Conrad and team have been “baking smiles” for 3+ years and will continue to support this amazing organization.

Proud Mixer Level Sponsor for 2024 Spring Cookie A Thon

Annette Conrad, Owner of Edible Impressions & Creator of Hobby to Business Made Simple - Proud Mixer Level Sponsor for 2024 Spring Cookie A Thon. Looking forward to sharing my love and passion for sharing the art of the decorated cookie. This year’s topic: Plan Like a Pro: Exceptional In Person Cookie Decorating Experiences.

What is Cookie-A-Thon?

Cookie-A-Thon is brought to you by The Colorful Cookie and Cookie Artists from around the globe along with generous sponsors. Cookie-A-Thon happens two times a year.

Register for your All Access Pass for lifetime access to 50+ cookie decorating tutorials, pro tips and files.

Proud Supporter - The Gathering

Can you add more cookies to our order? Our attendance has gone up since last year and I don’t want to run out of your yummy and beautiful cookies….
- Lyn A. Hildenbrand, Executive Director

What is the Gathering?

The Gathering is a local nonprofit hunger-relief organization focused on feeding Milwaukee’s hungry and homeless. Our Community Meal Programs - in operation since 1982 - serve 60,000 free home-cooked meals annually. We are one of Wisconsin’s largest volunteer-based meal programs with 1,500-2,000 volunteers yearly. The Gathering began as a Saturday lunch and weekday breakfast out of St. James Episcopal Church. Fr. Michael Stolpman in collaboration with leaders from other faith communities instituted this ministry of hospitality and food to meet the needs of those homeless walking Wisconsin Avenue.